Taoyuan Family

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Content Overview

Since its operation in 2016, the current valuation of 11 projects under Taoyuanjia has been about 50 million yuan, and the enterprise has invested 20 million yuan. After nearly six years of development, it has focused on the carrier of home stay, taken rural culture and tourism as its development orientation, and taken creating a healthy and vacation lifestyle as its operating philosophy. It has gradually developed from a single home stay for eating and lodging to a rural culture and tourism complex that now integrates "eating, living, entertainment and shopping". In recent years, the customers that radiate have gradually developed from local residents in Shiyan to Wuhan, Xiangyang, Xi'an, Beijing, Shanghai and other places, becoming a representative rural leisure resort destination in Shiyan.

Online consulting

Details

Build a rural cultural tourism complex with homestay as the carrier
　　

In the process of operation, we actively plan various folk culture activities, and strive to ensure that there are activities every month and innovation every week, such as grass and trees dyeing, pottery art, cake making and other folk experience activities, "gift of time" community theme sharing activities, "one session one session" outdoor camping and leisure theme activities, etc. On the one hand, we improve the brand influence, and on the other hand, through the creation of a better life, we constantly attract urban customers into the countryside, Drive rural economic development.

In addition to actively organizing various experience activities, our company has been focusing on the role of rural agricultural products in the tourism market since 2018. On the one hand, we purchase fresh and high-quality agricultural products from farmers, and on the other hand, we provide unified packaging to professional brand design companies, build a unified brand around "old countryside and new homesickness", and sell them through "Taoyuan Warehouse" offline and online small programs, With the growth of the number of rural tourists, the added value and sales volume of rural cultural and creative products have a growing trend. In the future, one village, one scene, one store, one product will effectively drive the sales and industrial added value of agricultural products. At the same time, through the accumulation of online and offline data, it will better serve the marketing and product development of rural tourism in the future.

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