All-for-one tourism

Ten years of hard work and great achievements have been made in the past ten years. From October 9, our Shiyan News Broadcast launched a news column, "Special Report on the Twenty National Congress of the Communist Party of China · Extraordinary Ten Years", focusing on the fruitful results of the city's economic, social and various undertakings in the past ten years, further gathering the powerful force for the new journey and celebrating the victory of the Twenty National Congress of the Communist Party of China.
Since the 18th National Congress of the Communist Party of China, Shiyan Radio and Telecommunications (all media reporter Li Gang and Xu Jing), relying on the advantages of green water and green mountains and historical and cultural resources, has comprehensively arranged diversified forms of business, such as mountain sightseeing, health resort, red tourism, rural leisure, research tourism, etc. The scale of tourism industry has grown from small to large, and the types have changed from single to multiple, realizing a new pattern of tourism development across the region, from "one branch of Wudang Mountain stands out" to "a hundred flowers bloom" everywhere.
Dancing the "dragon head" has promoted the great prosperity to retain tourists, promote the rural ecological environment protection, and achieve both economic and social benefits.

Longwanggou Village in Wudang Mountain Special Zone is the most remote mountain village in Wudang Mountain. Ten years ago, because there was no industry, the villagers' income was very low. But in the past two years, through integrating resources, introducing well-known home stay brands, they have built a boutique home stay residential group. Tourists go up to the mountain in the daytime to visit the beautiful scenery of Wudang, and stay here at night to experience the Taoist health culture of Wudang. The development of the home stay industry not only keeps tourists, but also promotes the protection of the rural ecological environment, and achieves both economic and social benefits.

Wang Tihao, secretary of the Party branch of Longwanggou Village, Wudang Mountain Special Zone, introduced that since the opening of B&B, it has increased the income of the village collective by nearly 1.2 million yuan, while driving local villagers to work nearby, with an average monthly income of 3300 yuan.

From less than 100 B&Bs ten years ago to more than 300 now, the B&B economy has become a new growth pole in the development of Wudang Mountain Scenic Area. Through in-depth exploration of Taoism, martial arts, health preservation, landscape and other resources, a number of new scenic spots such as Yuxu Street, Happy Valley, and Health Preservation Valley of the Eight Immortals Temple in Wudang Mountain have been opened, realizing the transformation from sightseeing tours to leisure tours, experiential tours, and vacation tours, from ticket economy to comprehensive tourism industry economy, and from building scenic spots to building "all-around scenic spots".

Su Fang, the publicity minister of the Wudang Mountain Special Tourism Economic Zone, said that the home stay economy has changed from a single "ticket economy" to achieve the common development of a variety of forms of business, from sightseeing on the mountain attractions to tourism on the mountain and down the mountain, promoting the improvement of the quality and efficiency of the cultural tourism industry.
From "one branch stands alone" to "a hundred flowers bloom"

Taking Wudang Mountain Scenic Area as the leader and the whole region tourism as the main line. In the past ten years, our city has made every effort to upgrade the tourism industry. Fangxian Xiguan Impression Scenic Area is one of the representatives. Xiguan Impression, formerly known as Xiguan Street in Fangxian County, was built in the Tang Dynasty, formed in the Song and Yuan Dynasties, and flourished in the Ming and Qing Dynasties. It was once a bustling ancient commercial port. After the implementation of the restoration project in 2017, it became a model for activating local culture with cultural creativity.
Luo Liangjun, deputy general manager of Fangxian Xiguan Old Street Culture and Tourism Co., Ltd., introduced that the original intention of Fangxian Xiguan Old Street was to show the cultural heritage of Fangxian County, the culture of the Book of Songs and intangible cultural heritage, and to introduce new business forms.

In the past two years since the opening of the street, Xiguan Impression has received 6 million tourists, realizing a comprehensive tourism income of 200 million yuan.

Create a tourism with culture, and promote culture with tourism. As the "birthplace of Qixi culture", Yunxi County has effectively "activated" Qixi Intangible Cultural Heritage folk customs, and created a new tourism path integrating folk culture and natural ecological protection.

　　在观音镇双石沟民俗村，有着红妆之韵、红妆之美的中式婚礼《十里红妆》民俗表演每天准时上演。
　　
　　郧西县双石沟民俗村负责人、天河文旅副总经理饶会兵介绍，民俗村举办了各种各样丰富多彩的民俗展演活动，有花馍展演、十里红妆展演、汉服巡游，民俗、餐饮场场爆满。

　　郧西县还把乡村振兴示范点当作景区建设，通过打造乡村农旅观光带，跻身“全国十佳乡村旅游目的地”和“湖北省级全域旅游示范区”。
　　
　　目前，全市A级以上旅游景区达90家，居全省第一。现有国家级旅游度假区1个，国家工业旅游创新单位1个，均为全省唯一。十堰正全力构建以大武当旅游核心区和城市文旅消费集聚区为核心，环城游憩带、汉江生态文化旅游带、竹房森林康养度假带为支撑的“两区三带”文旅空间新结构。
　　
　　文旅融合释放新动能

　　随着旅游产业快速发展，十堰旅游产品供给日趋丰富。有着“中国天然氧吧”美誉的竹溪县，游客置身于平均海拔一千米高的龙王垭万亩茶园，云雾缭绕，宛如仙境。
　　
　　将艺术与文化结合，蓬勃发展的旅游业为乡村振兴发注入新动能。

　　在郧阳区龙韵村，白墙黛瓦的楼房错落有致，独具特色的农家小院古朴整洁，这个“迁”出来的易地扶贫安置新村宛若一幅山水画，吸引了众多游客。
　　
　　郧阳区柳陂镇龙韵村村委会主任王君成介绍，龙韵村年接待游客40万余人次，未来将扩充土地资源，发展家庭农场、开发龙韵外滩，进一步完善旅游资源，真正实现宜居、宜业、宜游。

　　十年间，丹江口大明峰、竹山圣水湖、郧西天河水乡、竹溪夯土小镇等一大批文旅项目先后建成运营，全市规上文化企业由2017年的62家增加到2022年的189家。十堰先后被授予“惠游湖北”活动先进市、全国工业旅游创新单位、中国最具潜力旅游投资目的地、2017年《魅力中国城》十佳魅力城市等称号，连续多次荣获“全省旅游发展先进市”。
　　
　　数说旅游
　　
　　游客接待量旅游总收入年均两位数增长

　　十年来，全市游客接待量、旅游总收入实现年均两位数增长。2021年，全市接待游客8680.7万人次，实现旅游综合收入897.2亿元。十堰旅游业综合实力、游客满意度居全省前三。全市拥有国家级森林康养试点城市1个、试点基地10个;市级森林康养旅游试点县镇村23个、基地18个。郧阳区茶店镇樱桃沟村等10余个村成为全国旅游样板村。